Boleslaw Senderowicz

(Lodz, Poland, 1922 - Buenos Aires, Argentina, 1994)

Born in Lodz, he was an Argentine photographer pioneer in advertising and fashion photography. Self-taught, the exchange with colleagues as well as his interest in visual arts, literature, music and his research trips were fundamental in his training. From the end of the 1940s, he managed to consolidate in the commercial environment, through the new genre of star portraits and show personalities. In the mid-1950s, he began making productions for various publishing media, creating his own concept of fashion photography. Its main innovation consisted of moving the models to different exterior locations, creating dissonances between the characteristics of the environment and the glamor of the designs. Towards the end of the 60s, the Senderowicz studio became a pioneer of Argentine advertising photography and carried out famous campaigns for various brands. In his study, Boleslaw installed the first color laboratory in the city. At the same time, his interest in exploring the aesthetic possibilities of photography materialized in his activities at the Foto Club Buenos Aires, and his participation in La Carpeta de los Diez, with whom he exhibited collectively at the Opera Theater in 1959. In 1990 the photo gallery of the Teatro San Martín presented his last retrospective exhibition curated by Sara Facio.